Why Jilly Cooper didn’t want all her friends all in the same room

I once read an article By Jilly Cooper about friendship…The newspaper published the article with a photograph of many of her friends.  I don’t remember much about the article except one thing stuck in my mind.  She was horrified that all her friends were together in the same place.

In her mind she had different categories of friends for different occasions and she worried about how they might discuss her foibles and weaknesses during the get-together.

For some reason that popped into my head as I started to write this piece. Maybe it’s because we all have different favourites among websites don’t we?

There are some we visit on a regular basis or allow them to send information via RSS.  And there are some we might only visit occasionally.  Different reasons for using them.

So what’s the combining factor?

If I think about the sites I use on a regular basis it’s because:

1. I know the website owner personally and I like to keep up with what they’re doing.
2. It’s an industry expert and I know if I follow their lead I’m working ethically but using the right methods to create effective results.
3. It makes me smile and lifts me for the day.

Whichever category they come into, each of my regulars has one thing going for them.  They’ve won my trust.

That’s what I try to do with my email newsletter.  You may never buy my services.  That’s okay as long as you receive something of value from it.  I try to keep my finger on the pulse of my sector of marketing which is writing and pass on information I think will help you.

That’s what I get from a lot of the sites I visit and I’m more that happy to provide a similar opportunity for you.

What I’m learning about the move from Web 2.0 to 3.0 is that building that relationship is vital.

Especially for getting your newsletters opened!