Marketing on a budget

I’m doing some work for a client in the information product field. He’s got some great products and I will give him a plug in the future because I believe in his products. Wouldn’t work on them otherwise.

However in the meantime I thought it might be useful to point anyone on a low marketing budget towards some material I’ve been reviewing for him.

If you haven’t come across Guerrilla Marketing before then it’s worth going to look at the site www.gmarketing.com. Lots of tips and hints for the small business.

Jay Conrad Levinson wrote the original Guerrilla Marketing book in the 1980s as a result of teaching students in California who wanted to start businesses but had little or no cash to do marketing.