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	<title>words for you &#187; Asides</title>
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	<description>Direct response copywriting, SEO copywriting by Eileen Parr</description>
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		<itunes:summary>Direct response copywriting, SEO copywriting by Eileen Parr</itunes:summary>
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		<title>Inspiring words for a Monday</title>
		<link>http://words-for-you.co.uk/asides/inspiring-words-for-a-monday.html</link>
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		<pubDate>Mon, 27 Oct 2008 13:29:22 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[marketing thoughts]]></category>

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		<description><![CDATA[I was looking for an event or a course or some such to pass on to you today but was struggling. Then a weekly inspiration postcard dropped into my inbox.
It started to come as a result of another newsletter I signed up to. The man is a real estate millionaire in the US so the [...]]]></description>
			<content:encoded><![CDATA[I was looking for an event or a course or some such to pass on to you today but was struggling. Then a weekly inspiration postcard dropped into my inbox.
It started to come as a result of another newsletter I signed up to. The man is a real estate millionaire in the US so the context is not at the moment one I&#8217;m going after. But I like it and haven&#8217;t cancelled it because it offers a quote and then some questions.
Today&#8217;s quote is from a basket ball coach who&#8217;s name means nothing to me. (Pat Riley) but the quote is useful I think.
&#8220;Excellence is the result of always striving to do better.&#8221;
It&#8217;s something I know and I do follow it despite sometimes wanting to have one of those giant leaps that makes me suddenly 5 stages ahead of where I currently am.(too impatient my mother always said)
And coming as it did hot on the heels of a price inquiry this morning it seemed quite pertinent.
The enquirer has got himself into the direct marketing field and is finding out that even though he has the system to follow he can&#8217;t get up to speed fast enough on all the elements. Hence the need for a copywriter.
I&#8217;m all for systems &#8211; they work for me. But when you buy into a system &#8211; literally in his case then you need to acknowledge that much as you want to you can&#8217;t do everything. Time is against you, natural talents are against you and inclination to do the work sometimes is against you.
So every time I think how much I still have to learn and implement about this wonderful world of writing and marketing, then I have to remind myself how far I&#8217;ve come &#8211; using the always striving to do better principle.
And the questions?
What does it mean for your life and what do you have to do to make it work for you?
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		<title>Marketing on a budget</title>
		<link>http://words-for-you.co.uk/asides/marketing-on-a-budget.html</link>
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		<pubDate>Mon, 22 Oct 2007 15:21:48 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>

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		<description><![CDATA[Im doing some work for a client in the information product field.  Hes got some great products and I will give him a plug in the future because I believe in his products.  Wouldnt work on them otherwise.
However in the meantime I thought it might be useful to point anyone on a low [...]]]></description>
			<content:encoded><![CDATA[Im doing some work for a client in the information product field.  Hes got some great products and I will give him a plug in the future because I believe in his products.  Wouldnt work on them otherwise.
However in the meantime I thought it might be useful to point anyone on a low marketing budget towards some material Ive been reviewing for him.
If you havent come across Guerrilla Marketing before then its worth going to look at the site www.gmarketing.com.  Lots of tips and hints for the small business.
Jay Conrad Levinson wrote the original Guerrilla Marketing book in the 1980s as a result of teaching students in California who wanted to start businesses but had little or no cash to do marketing.
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