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	<title>words for you</title>
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	<link>http://words-for-you.co.uk</link>
	<description>Direct response copywriting, SEO copywriting by Eileen Parr</description>
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		<managingEditor>worducou@words-for-you.co.uk ()</managingEditor>
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		<category></category>
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		<itunes:subtitle></itunes:subtitle>
		<itunes:summary>Direct response copywriting, SEO copywriting by Eileen Parr</itunes:summary>
		<itunes:author></itunes:author>
		<itunes:category text="Society &amp; Culture"/>
		<itunes:owner>
			<itunes:name></itunes:name>
			<itunes:email>worducou@words-for-you.co.uk</itunes:email>
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			<title>words for you</title>
			<link>http://words-for-you.co.uk</link>
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		<item>
		<title>David Ogilvy &#8211; the original Mad Man of advertising</title>
		<link>http://words-for-you.co.uk/general/david-ogilvy-the-original-mad-man-of-advertising.html</link>
		<comments>http://words-for-you.co.uk/general/david-ogilvy-the-original-mad-man-of-advertising.html#comments</comments>
		<pubDate>Mon, 01 Jun 2009 12:28:36 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[David Ogilvy]]></category>
		<category><![CDATA[Mad Men]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=446</guid>
		<description><![CDATA[Have you caught the buzz about Mad Men. Well here&#8217;s a clip of David Ogilvy one of the giants of advertising on whom the series is based.

]]></description>
			<content:encoded><![CDATA[Have you caught the buzz about Mad Men. Well here&#8217;s a clip of David Ogilvy one of the giants of advertising on whom the series is based.

]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s stopping you changing the world?</title>
		<link>http://words-for-you.co.uk/articles/whats-stopping-you-changing-the-world.html</link>
		<comments>http://words-for-you.co.uk/articles/whats-stopping-you-changing-the-world.html#comments</comments>
		<pubDate>Fri, 29 May 2009 12:27:35 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[How to write]]></category>
		<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[how to manage a writing project]]></category>
		<category><![CDATA[how to write a book]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=448</guid>
		<description><![CDATA[Have you ever thought that you could create a miracle?
Every child born is a miracle and acknowledged as such. Aside from that most people would deny that they could create anything else described as a miracle.
What if your words could touch people all over the world?
What if you could start a conversation that led to [...]]]></description>
			<content:encoded><![CDATA[Have you ever thought that you could create a miracle?
Every child born is a miracle and acknowledged as such. Aside from that most people would deny that they could create anything else described as a miracle.
What if your words could touch people all over the world?
What if you could start a conversation that led to people you didn&#8217;t know creating positive change in their lives?
At a recent networking event I was talking to someone in business about writing books. Now I&#8217;ve known this businesswoman for several years and she&#8217;s always struck me as confident and capable and very talented in her field.
But&#8230; she seemed to lack that confidence to write her experience down in the form of a book.
Think about the books you&#8217;ve read in your life. I&#8217;m sure that some of them have had an impact on you. Maybe they helped you pass exams, open a door into a new career, dulled the pain of unhappiness.
When you write your book, you will have no idea what ripples it will cause in your own and others&#8217; lives. But is that any reason not to do it?
And if you&#8217;re worried about the experience of writing a book, then I&#8217;ve a downloadable pdf on Writing A Book: 5 Strategies to reduce the stress. You can find it at my other site, www.writerslittlebook.co.uk
It&#8217;s an ethical bribe to tempt you to join the Writer&#8217;s Little Book Club. It&#8217;s FREE to join the Club and that way you&#8217;ll find out what we&#8217;re up to first.
And think about it &#8211; what do you know that can help someone change their life?
]]></content:encoded>
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		</item>
		<item>
		<title>Inspiration &#8211; how to make it work in your writing</title>
		<link>http://words-for-you.co.uk/how-to-write/inspiration-how-to-make-it-work-in-your-writing.html</link>
		<comments>http://words-for-you.co.uk/how-to-write/inspiration-how-to-make-it-work-in-your-writing.html#comments</comments>
		<pubDate>Wed, 22 Apr 2009 11:02:41 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[How to write]]></category>
		<category><![CDATA[how to find inspiration for writing]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=460</guid>
		<description><![CDATA[ 
Writing projects: the inspiration stage
 
Recently I was speaking to a man whose wife loved reading fantasy and magic books. Shed read widely in that genre for years and had from time to time said to him I wish I could write a fantasy book, but I dont have any imagination.
 
He was asking [...]]]></description>
			<content:encoded><![CDATA[ 
Writing projects: the inspiration stage
 
Recently I was speaking to a man whose wife loved reading fantasy and magic books. Shed read widely in that genre for years and had from time to time said to him I wish I could write a fantasy book, but I dont have any imagination.
 
He was asking me if I thought that anyone could write and if so how did you get around the not having any imagination challenge.
 
I asked him if they had children, which they did now grown up. And then I asked if his wife had made up stories with the children when they were small. Which she had.
 
So the problem really isnt lack of imagination. If we watch children, I have a 5 year old great niece, they are full of it. Somehow it often gets beaten out of us as we get older because we have to be sensible and not in my mothers words, tell fairy stories.
 
But the fairy story was real to me. And Im sure that to the lady who reads fantasy, the stories are real to her. 
 
I love the quote by Jack London, I dont wait for inspiration, I go after it with a club.
 
Our imaginations/inspirations are there and simply shifting our focus can open up a whole new world for us. For that man I offered a very simple stimulus for his wife. 
 
Tell your wife to start with the words, As I walked down the street
 
Ive used this phrase or a variation of it so many times to kick start my writing. And it works just as well if youre writing non-fiction. Its the physical act of writing that generates the inspiration that then generates the writing. 
 
If that doesnt seem to work then try writing your name and keep writing it until some words come into your mind. Doesnt at this stage matter much what the words are. Whats important is that you allow them to come uncritically. 
 
Once the flow has started " then youll be onto the next challenge.
 
How to stop!
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Derek Robinson &#8211; Hullo Russia, Goodby England</title>
		<link>http://words-for-you.co.uk/general/derek-robinson-hullo-russia-goodby-england.html</link>
		<comments>http://words-for-you.co.uk/general/derek-robinson-hullo-russia-goodby-england.html#comments</comments>
		<pubDate>Mon, 20 Apr 2009 10:51:11 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[guardian review]]></category>
		<category><![CDATA[self published novels]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=458</guid>
		<description><![CDATA[Self published novel reviewed in the Guardian yesterday. You can buy from the author at Shapland House, Somerset Street, Kingsdown, Bristol BS2 8LZ. Send him a cheque for £15.
Hope he sells lots.
]]></description>
			<content:encoded><![CDATA[Self published novel reviewed in the Guardian yesterday. You can buy from the author at Shapland House, Somerset Street, Kingsdown, Bristol BS2 8LZ. Send him a cheque for £15.
Hope he sells lots.
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/general/derek-robinson-hullo-russia-goodby-england.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>London Book Fair 2009</title>
		<link>http://words-for-you.co.uk/events/london-book-fair-2009.html</link>
		<comments>http://words-for-you.co.uk/events/london-book-fair-2009.html#comments</comments>
		<pubDate>Sun, 19 Apr 2009 10:51:11 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[London Book Fair 2009]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=456</guid>
		<description><![CDATA[This year&#8217;s fair starts tomorrow. 20th April. If you want all the details go to:
www.londonbookfair.co.uk
]]></description>
			<content:encoded><![CDATA[This year&#8217;s fair starts tomorrow. 20th April. If you want all the details go to:
www.londonbookfair.co.uk
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/events/london-book-fair-2009.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web copy</title>
		<link>http://words-for-you.co.uk/how-to-write/web-copy-2.html</link>
		<comments>http://words-for-you.co.uk/how-to-write/web-copy-2.html#comments</comments>
		<pubDate>Wed, 15 Apr 2009 10:17:41 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[How to write]]></category>
		<category><![CDATA[copy for your website]]></category>
		<category><![CDATA[improving your web copy]]></category>
		<category><![CDATA[web copy]]></category>
		<category><![CDATA[writing web copy]]></category>
		<category><![CDATA[writing webcopy]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=454</guid>
		<description><![CDATA[I&#8217;m in the middle of writing the next book &#8211; this time on writing web copy.
There seem to be 3 problems with business owners writing their own copy for websites:

They don&#8217;t do it. If I had a pound for every person who says to me. &#8220;I know I should but&#8230;&#8221;
They take forever to do it. [...]]]></description>
			<content:encoded><![CDATA[I&#8217;m in the middle of writing the next book &#8211; this time on writing web copy.
There seem to be 3 problems with business owners writing their own copy for websites:

They don&#8217;t do it. If I had a pound for every person who says to me. &#8220;I know I should but&#8230;&#8221;
They take forever to do it. It&#8217;s a common moan when I talk to website designers.
They won&#8217;t sell.

We seem to understand other forms of selling but not when it comes to websites. And if I can have a small moan, the people who seem to hate the thought of selling most are complementary therapists and coaches.
I was talking to a therapist recently who had a background in a large corporate before she became a therapist and it was a pleasure talking to her about selling because she didn&#8217;t shy away from the topic. She was in business &#8211; her vehicle was doing something she loved, i.e. the therapy work and her focus was on how she could do it better to offer her services to more people.
I shared with her something from Jay Abraham &#8220;If you know you have a product or service that can help people live easier, richer or better lives, what right do you have to keep it to yourself.&#8221;
Great quote.
That&#8217;s why most websites need radical overhauls. Oddly enough some of the best sites I&#8217;ve seen for selling are charity websites. People like Age Concern or Help the Aged have really good focused sites using all the latest techniques.
I&#8217;ll keep you posted on when the Web Copy book will be available. We&#8217;re launching this one as a digital download so that will be exciting.
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Humphrey update</title>
		<link>http://words-for-you.co.uk/humphrey/humphrey-update-35.html</link>
		<comments>http://words-for-you.co.uk/humphrey/humphrey-update-35.html#comments</comments>
		<pubDate>Mon, 13 Apr 2009 10:17:40 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[Humphrey]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=452</guid>
		<description><![CDATA[For the first time yesterday I missed my Humphrey update. I gave myself the day off since it was Easter Sunday.
We&#8217;ve been talking about Humphrey&#8217;s behaviour since Portia died and wondering if he&#8217;s older than we think him. Because of him being a stray, we&#8217;ve never been sure of his exact age. But in recent [...]]]></description>
			<content:encoded><![CDATA[For the first time yesterday I missed my Humphrey update. I gave myself the day off since it was Easter Sunday.
We&#8217;ve been talking about Humphrey&#8217;s behaviour since Portia died and wondering if he&#8217;s older than we think him. Because of him being a stray, we&#8217;ve never been sure of his exact age. But in recent weeks we&#8217;ve watched him almost age in some respects.
Maybe he now can spend more time in the house because Portia is dead and that&#8217;s more comfortable for him. Maybe he&#8217;s feeling threatened by the younger cats. We don&#8217;t know.
What we do know is that Toby cat from next door is making efforts to come in &#8211; it&#8217;s apain not being able to leave the back door open. Several days last week he hung around. James who lives next door works till about 5pm and Toby is out for the day.
Having made several attempts one afternoon, Toby then made the mistake of coming when Humphrey had decided to sit on the doormat.
Fur flying all over the place! No signs of ageing then.
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Humphrey update</title>
		<link>http://words-for-you.co.uk/humphrey/humphrey-update-34.html</link>
		<comments>http://words-for-you.co.uk/humphrey/humphrey-update-34.html#comments</comments>
		<pubDate>Sun, 05 Apr 2009 10:33:21 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[Humphrey]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=450</guid>
		<description><![CDATA[Fidgety cats fidgety cats
Racing round in the garden, nipping legs, rolling over in the sunshine.
It&#8217;s been a glorious week and Humphrey has finally responded to Spring days by leaping around the place.
My sister has been pruning and planting this week and Humphrey&#8217;s had a lovely time again. Usually helping most by sitting on the new [...]]]></description>
			<content:encoded><![CDATA[Fidgety cats fidgety cats
Racing round in the garden, nipping legs, rolling over in the sunshine.
It&#8217;s been a glorious week and Humphrey has finally responded to Spring days by leaping around the place.
My sister has been pruning and planting this week and Humphrey&#8217;s had a lovely time again. Usually helping most by sitting on the new tender shoots she&#8217;s planted.
It&#8217;s a long standing argument about cats in gardens. We have a lovely herb bed outside the kitchen door. Makes a perfect place for Humphrey to settle down in the summer. Once the herbs have grown up, especially the lavender and sage bushes, it&#8217;s almost impossible to see him.
The only evidence is after he&#8217;s left when you see the flattened section!
Still he looks decorative on photos.
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Broxtowe Business Expo 28 May 2009</title>
		<link>http://words-for-you.co.uk/events/broxtowe-business-expo-28-may-2009.html</link>
		<comments>http://words-for-you.co.uk/events/broxtowe-business-expo-28-may-2009.html#comments</comments>
		<pubDate>Mon, 30 Mar 2009 12:42:05 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[Broxtowe Business Expo 28 May 2009]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=444</guid>
		<description><![CDATA[Received information about the above event to be held at Bramcote Business College. There will be exhibitors, advice sessions and a seminar on internet for business.
for more details email ecdev@broxtowe.gov.uk
]]></description>
			<content:encoded><![CDATA[Received information about the above event to be held at Bramcote Business College. There will be exhibitors, advice sessions and a seminar on internet for business.
for more details email ecdev@broxtowe.gov.uk
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/events/broxtowe-business-expo-28-may-2009.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Humphrey update</title>
		<link>http://words-for-you.co.uk/general/humphrey-update-33.html</link>
		<comments>http://words-for-you.co.uk/general/humphrey-update-33.html#comments</comments>
		<pubDate>Sun, 29 Mar 2009 14:20:06 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Humphrey update]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=442</guid>
		<description><![CDATA[My update is late today because it&#8217;s been such a beautiful day I&#8217;ve been out in the garden weeding.
I&#8217;ve just had my lunch so am sitting for a while to help my digestion before I go back outside.
Humphrey always plays the role of the foreperson in the garden. He dashes about checking what we do [...]]]></description>
			<content:encoded><![CDATA[My update is late today because it&#8217;s been such a beautiful day I&#8217;ve been out in the garden weeding.
I&#8217;ve just had my lunch so am sitting for a while to help my digestion before I go back outside.
Humphrey always plays the role of the foreperson in the garden. He dashes about checking what we do then keeps coming back and sitting next to us.
One of the things we have to watch out for is his habit of nipping at our heels or legs when he gets excited.I&#8217;m standing there minding my own business when &#8220;ouch&#8221; &#8211; there he is again.
Playful always and I&#8217;m sure he doesn&#8217;t mean to hurt us but still&#8230; ouch.
Now the bushes are putting on growth, he keeps disappearing and sometime the only way we can locate him is to listen for the snoring. We need not sonar but Humphrey snoringar.
]]></content:encoded>
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