<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	xmlns:dtvmedia="http://participatoryculture.org/RSSModules/dtv/1.0"
	xmlns:media="http://search.yahoo.com/mrss/"
>

<channel>
	<title>words for you</title>
	<atom:link href="http://words-for-you.co.uk/feed" rel="self" type="application/rss+xml" />
	<link>http://words-for-you.co.uk</link>
	<description>Direct response copywriting, SEO copywriting by Eileen Parr</description>
	<lastBuildDate>Tue, 19 Jan 2010 13:06:19 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<!-- podcast_generator="podPress/7.7" -->
		<copyright>&#xA9; </copyright>
		<managingEditor>worducou@words-for-you.co.uk ()</managingEditor>
		<webMaster>worducou@words-for-you.co.uk</webMaster>
		<category></category>
		<itunes:keywords></itunes:keywords>
		<itunes:subtitle></itunes:subtitle>
		<itunes:summary>Direct response copywriting, SEO copywriting by Eileen Parr</itunes:summary>
		<itunes:author></itunes:author>
		<itunes:category text="Society &amp; Culture"/>
		<itunes:owner>
			<itunes:name></itunes:name>
			<itunes:email>worducou@words-for-you.co.uk</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
		<itunes:image href="http://words-for-you.co.uk/wp-content/plugins/podpress/images/powered_by_podpress_large.jpg" />
		<image>
			<url>http://words-for-you.co.uk/wp-content/plugins/podpress/images/powered_by_podpress.jpg</url>
			<title>words for you</title>
			<link>http://words-for-you.co.uk</link>
			<width>144</width>
			<height>144</height>
		</image>
		<item>
		<title>WIC 2010 Loughborough 6 March 2010</title>
		<link>http://words-for-you.co.uk/general/wic-2010-loughborough-6-march-2010.html</link>
		<comments>http://words-for-you.co.uk/general/wic-2010-loughborough-6-march-2010.html#comments</comments>
		<pubDate>Tue, 19 Jan 2010 13:06:19 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/general/wic-2010-loughborough-6-march-2010.html</guid>
		<description><![CDATA[Information for all budding writers in the East Midlands.
www.writingindustries.com
]]></description>
			<content:encoded><![CDATA[Information for all budding writers in the East Midlands.
www.writingindustries.com
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/general/wic-2010-loughborough-6-march-2010.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to power your writing for 2010 by using your Christmas break</title>
		<link>http://words-for-you.co.uk/general/how-to-power-your-writing-for-2010-by-using-your-christmas-break.html</link>
		<comments>http://words-for-you.co.uk/general/how-to-power-your-writing-for-2010-by-using-your-christmas-break.html#comments</comments>
		<pubDate>Tue, 15 Dec 2009 13:49:40 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[How to write]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/general/how-to-power-your-writing-for-2010-by-using-your-christmas-break.html</guid>
		<description><![CDATA[If like me you&#8217;re ready to take your holiday break then I&#8217;m sure it will come as a welcome relief from the challenges of the year.
So how do you make the best use of it to prevent loss of momentum in your writing?
The 5 stage writing process
I divide the writing process into 5 segments and [...]]]></description>
			<content:encoded><![CDATA[If like me you&#8217;re ready to take your holiday break then I&#8217;m sure it will come as a welcome relief from the challenges of the year.
So how do you make the best use of it to prevent loss of momentum in your writing?
The 5 stage writing process
I divide the writing process into 5 segments and believe you need a different mindset when you approach each segment.

Research
Writing
Pause
Editing
Proof reading

It&#8217;s the pause stage you can enjoy while you celebrate the holiday and feel virtuous that you&#8217;re doing something positive while you loll back in your chair.
Robert Louis Stevenson talked about &#8216;my little brownies&#8217; by which he meant those unconscious procesess that play far more of a part in our writing than we give them credit for.
How can we use this Pause stage?
By focusing on where we want to go with our writing. Assess the now position, make notes on your progress or lack of it and specifically ask your unconscious for ideas on certain topics.
With guidance it will stir the pot for you while you forget your work and enjoy the holiday with family and friends.
And when you start writing again, you&#8217;ll be amazed on how much progress you can make&#8230; and how fast.
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/general/how-to-power-your-writing-for-2010-by-using-your-christmas-break.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing e-books &#8211; for profit and pleasure</title>
		<link>http://words-for-you.co.uk/general/writing-e-books-for-profit-and-pleasure.html</link>
		<comments>http://words-for-you.co.uk/general/writing-e-books-for-profit-and-pleasure.html#comments</comments>
		<pubDate>Sun, 06 Dec 2009 12:26:36 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/general/writing-e-books-for-profit-and-pleasure.html</guid>
		<description><![CDATA[What are e-books?
E-books are quick to produce, introductions to topics ranging from writing to knitting to training parrots.
Whatever your subject you can write an e-book on it.
Why write an e-book?
Writing e-books can provide you with an extra source of income whether you already have a business or not. As a business person they can provide [...]]]></description>
			<content:encoded><![CDATA[What are e-books?
E-books are quick to produce, introductions to topics ranging from writing to knitting to training parrots.
Whatever your subject you can write an e-book on it.
Why write an e-book?
Writing e-books can provide you with an extra source of income whether you already have a business or not. As a business person they can provide others with proof of your expertise, mark you out in a crowded marketplace and give you a marketable product.
If you have a hobby or interest where you have built up considerable knowledge, why not share it with others. Teach them how you did it and you can grow extra income at the same time.
How do you write an e-book?
Fast, simple and with a method. It&#8217;s not a long novel where you have to dream up characters and a plot.
An e-book is factual, should be easy to read and follow. The shorter you make it the better for the reader to understand and learn from it.
How do you sell an e-book?
The process is automated, fast and digital. You don&#8217;t need to meet your buyers, unless you want to and they can buy at any time of the day in any time zone.
What&#8217;s an easy way to write an e-book?
An easy way to write an e-book is using a simple method like the 5 day E-book Writing System.
Is it really possible to write an e-book in 5 days. Yes it is because I&#8217;ve done it using the system. That&#8217;s how my e-book was written.
What do you have to do to achieve that?

Commit yourself to the project by allocating the time.
Follow the method as outlined.
Keep taking action.

So if you really want to have your own e-book then you need to head over to:
www.5dayebookwriting.com 
When you buy the book you&#8217;ll also receive a bonus to help motivate and keep you going through the process.
Do it now and one week from now you&#8217;ll have your very own e-book ready to sell.
www.5dayebookwriting.com
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/general/writing-e-books-for-profit-and-pleasure.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Websites &#8211; why you need to update them</title>
		<link>http://words-for-you.co.uk/general/websites-why-you-need-to-update-them.html</link>
		<comments>http://words-for-you.co.uk/general/websites-why-you-need-to-update-them.html#comments</comments>
		<pubDate>Thu, 22 Oct 2009 09:55:48 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=488</guid>
		<description><![CDATA[Went to see a client yesterday who wanted some updated text for her website.
Why should you update your site on a regular basis?

To include new aspects of your service.
To alert people to industry information they might not know about.
To let them know how delighted other clients are about your work.

Yes you can use your blog [...]]]></description>
			<content:encoded><![CDATA[Went to see a client yesterday who wanted some updated text for her website.
Why should you update your site on a regular basis?

To include new aspects of your service.
To alert people to industry information they might not know about.
To let them know how delighted other clients are about your work.

Yes you can use your blog (you do have one don&#8217;t you?) for this. But not everyone bothers to click through to your blog.
Yes you can Twitter about what&#8217;s happening. But if they miss your update because of timing then they&#8217;ve missed it.
Building up your authority on your website is vital because you never know how or when a visitor ends up there. So you need to think constantly of adding value to what they see and matching the information to what you know they need.
Markets are changing all the time. Woe betide us if we sit back thinking we&#8217;re done once the website is up.
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/general/websites-why-you-need-to-update-them.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing with focus; distractions on the home front</title>
		<link>http://words-for-you.co.uk/general/writing-with-focus-distractions-on-the-home-front.html</link>
		<comments>http://words-for-you.co.uk/general/writing-with-focus-distractions-on-the-home-front.html#comments</comments>
		<pubDate>Tue, 29 Sep 2009 11:41:00 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[How to write]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/general/writing-with-focus-distractions-on-the-home-front.html</guid>
		<description><![CDATA[Most people would have me down as a disciplined worker and I can power through projects.
Last week was different because we had the builders in the house and so many chances for distraction.
How are you when your routine is upset? If I&#8217;m tired because of the upset, I&#8217;m also hungry. Which is a temptation to [...]]]></description>
			<content:encoded><![CDATA[Most people would have me down as a disciplined worker and I can power through projects.
Last week was different because we had the builders in the house and so many chances for distraction.
How are you when your routine is upset? If I&#8217;m tired because of the upset, I&#8217;m also hungry. Which is a temptation to hit the chocolate biscuits &#8211; my excuse is I&#8217;m burning up nervous energy at twice my normal rate.
So creature of habit that I am, it took me till Friday to establish a different kind of routine. What I found though was that despite the upset, distractions and noise, my productivity rate didn&#8217;t drop too much.
Instead I worked in shorter and more concentrated periods.
Conclusions? That sometimes we need shaking up to keep a flexible response to changing circumstances.
And that I do love chocolate biscuits!
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/general/writing-with-focus-distractions-on-the-home-front.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to improve your writing &#8211; with the 3 magic questions</title>
		<link>http://words-for-you.co.uk/how-to-write/how-to-improve-your-writing-with-the-3-magic-questions.html</link>
		<comments>http://words-for-you.co.uk/how-to-write/how-to-improve-your-writing-with-the-3-magic-questions.html#comments</comments>
		<pubDate>Wed, 16 Sep 2009 15:27:00 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[How to write]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/how-to-write/how-to-improve-your-writing-with-the-3-magic-questions.html</guid>
		<description><![CDATA[Have you ever written a piece of text for your business and when you&#8217;ve finished been dissatisfied with it?
Your intentions were good. You thought you you had it clear in your head what you wanted to say but somehow . . . it doesn&#8217;t hit the target. Instead of winging straight to the gold mark, [...]]]></description>
			<content:encoded><![CDATA[Have you ever written a piece of text for your business and when you&#8217;ve finished been dissatisfied with it?
Your intentions were good. You thought you you had it clear in your head what you wanted to say but somehow . . . it doesn&#8217;t hit the target. Instead of winging straight to the gold mark, it&#8217;s somewhere off at the edge of the board.
Well a few moments thought might do the trick. Especially if you ask yourself these three magic questions:
What do you want to do with your piece?
Who do you want to do it for?
Why do it now?
The thing is that often we start to write in a passion to &#8216;get the thing written&#8217;. Then we run out of steam and the piece dies on us.
Enthusiasm&#8217;s important because without that you don&#8217;t have the slightest chance of connecting with your reader. Enthusiasm plus strategy is better.
That equals a plan.
What do you want to do with your piece?
Knowing what your aim is makes it so much easier than a catch all piece trying to please everyone. You can include precise details that will make all the difference to your target audience.
Who do you want to do it for?
Do you have a picture of the person you want to reach? Do you know what they like to eat, what car they drive and their favourite movies? The more you can drill down into those details means again that you can make it a real fit instead of hanging off everyone like a huge sack.
Why do it now?
If you&#8217;re writing it now, how does it fit into your overall marketing strategy? Does it follow on from a blog you&#8217;ve written or an email you&#8217;ve sent out or an ad you&#8217;ve run? And what comes after it?
The great Jay Abraham says that you might need as many as 23 pieces of communication before someone decides to take you up on an offer. So which number is your piece of text?
The best marketeers think carefully about how to craft a message, whether it&#8217;s a Tweet, an email or a book.
Give yours the power it deserves by taking time with it.
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/how-to-write/how-to-improve-your-writing-with-the-3-magic-questions.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bromley House Library, Nottingham</title>
		<link>http://words-for-you.co.uk/general/bromley-house-library-nottingham.html</link>
		<comments>http://words-for-you.co.uk/general/bromley-house-library-nottingham.html#comments</comments>
		<pubDate>Sun, 13 Sep 2009 10:41:17 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/general/bromley-house-library-nottingham.html</guid>
		<description><![CDATA[What a treat yesterday to go round this little gem of a library in the centre of Nottingham &#8211; between Barnardo&#8217;s charity shop and a newsagents.
Stepping into the house which contains the library is like stepping into a Jane Austen movie. It feels, looks and smells like a private library. The kind gentlemen created for [...]]]></description>
			<content:encoded><![CDATA[What a treat yesterday to go round this little gem of a library in the centre of Nottingham &#8211; between Barnardo&#8217;s charity shop and a newsagents.
Stepping into the house which contains the library is like stepping into a Jane Austen movie. It feels, looks and smells like a private library. The kind gentlemen created for their own pleasure. No ladies alas among its founding subscribers.
On show just a few of the treasures of the place. A book created like a special edition of Hello magazine to celebrate a royal wedding. In this case the Prince of Wales and the Danish Princess Alexandra in 1863. And just like a Hello sequence there was information about the guests, the celebrities of the day, the clothes, the presents and the going away outfits of bride and groom.
All this not in glossy photographs, but beautifully coloured pictures, painted with painstaking detail of setting and people.
I spent a happy hour in the library ending my tour with a look at the garden which has to be the quietest outdoor space in the city centre regardless of the traffic no more than 50 yards away.
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/general/bromley-house-library-nottingham.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What type of language do you use for business writing?</title>
		<link>http://words-for-you.co.uk/how-to-write/what-type-of-language-do-you-use-for-business-writing.html</link>
		<comments>http://words-for-you.co.uk/how-to-write/what-type-of-language-do-you-use-for-business-writing.html#comments</comments>
		<pubDate>Thu, 10 Sep 2009 14:13:23 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[How to write]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/how-to-write/what-type-of-language-do-you-use-for-business-writing.html</guid>
		<description><![CDATA[Had an interesting discussion this morning with a client. They are a voluntary organisation wanting a marketing booklet.
Now I&#8217;ve written for the voluntary sector several times in the past few years and what generally drives me mad about the jobs is the jargon they use. It&#8217;s bad enough when it&#8217;s contained in annual reports and [...]]]></description>
			<content:encoded><![CDATA[Had an interesting discussion this morning with a client. They are a voluntary organisation wanting a marketing booklet.
Now I&#8217;ve written for the voluntary sector several times in the past few years and what generally drives me mad about the jobs is the jargon they use. It&#8217;s bad enough when it&#8217;s contained in annual reports and such. But when they want to use it in marketing documents I really struggle with the jobs.
That&#8217;s because people on the whole don&#8217;t speak all the time in jargon. And often when they do, they couldn&#8217;t define accurately many of the terms they use. If you&#8217;re writing to people whose first language may not be English, or they&#8217;re not too confident in written English, jargon can be offputting at best and terrifying at worst.
The audience for any writing is key. If you have to impress them by including the jargon so be it. But please for the rest of us, clear, simple, English please.
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/how-to-write/what-type-of-language-do-you-use-for-business-writing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Erewash Sound</title>
		<link>http://words-for-you.co.uk/general/erewash-sound.html</link>
		<comments>http://words-for-you.co.uk/general/erewash-sound.html#comments</comments>
		<pubDate>Wed, 09 Sep 2009 10:14:18 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/general/erewash-sound.html</guid>
		<description><![CDATA[Met Rachel Strong from Erewash Sound Radio station yesterday when I was networking. She was telling me that Erewash Sound have just been awarded their licence which has had them whooping with joy. That means they can extend their presence; already you can listen to them online.
If you fancy your chances as a radio announcer [...]]]></description>
			<content:encoded><![CDATA[Met Rachel Strong from Erewash Sound Radio station yesterday when I was networking. She was telling me that Erewash Sound have just been awarded their licence which has had them whooping with joy. That means they can extend their presence; already you can listen to them online.
If you fancy your chances as a radio announcer or a behind the scenes person, then why not contact them at www.erewashsound.com
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/general/erewash-sound.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Words For You September update</title>
		<link>http://words-for-you.co.uk/general/words-for-you-september-update.html</link>
		<comments>http://words-for-you.co.uk/general/words-for-you-september-update.html#comments</comments>
		<pubDate>Tue, 08 Sep 2009 09:29:56 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/general/words-for-you-september-update.html</guid>
		<description><![CDATA[Busy creating the email update I send out to my clients, colleagues and associates. Every month I mix it up by including stuff I find on my wanderings on the internet, information about what I&#8217;m doing and something to lift the spirits.
You can&#8217;t please everyone so really I include anything that I think might help [...]]]></description>
			<content:encoded><![CDATA[Busy creating the email update I send out to my clients, colleagues and associates. Every month I mix it up by including stuff I find on my wanderings on the internet, information about what I&#8217;m doing and something to lift the spirits.
You can&#8217;t please everyone so really I include anything that I think might help someone that has interested me for some reason. Like this morning I had a link from Ken McCarthy of The System Seminar about the free videos on his YouTube channel.
http://www.youtube.com/systemseminar
Even if you can&#8217;t manage the money or the time to see marketing experts there are still snippets you can learn from them.
If you think you&#8217;d like a look at the update email at eileen@words-for-you.co.uk and I&#8217;ll add you to the list.
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/general/words-for-you-september-update.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
