Search Engine Optimisation at Business Link Online Marketing Conference

How to optimise a website for the changing world of internet marketing had delegates on the edges of their seats at the Business Link conference held at the Belfry Hotel Nottingham 14th December.

In particular Susan Hallam excited delegates by outlining how many ways companies can use to…

draw traffic to their sites using video, blogs, social networking sites and attracting quality links.  Susan of Hallam Communications(www.shcl.co.uk) emphasised that all these are needed but… first the website must be quality and content rich to feed search engine spiders.

A similar message had come from Jonathan Wall Marketing Director of Dabs. His top tip was ‘if you can’t measure it, don’t do it.’