Subheads… and why they’re vital to your website

I’m working on a website for a client at the moment. Friday I had a discussion with the designer about subheads in the text. Like me he thinks they’re important.

Why? Well your reader might be busy, might have the attention span of a gnat or be just one of those people who scans rather than reads the whole text.

Subheads as my copywriting mentors taught me can do the job for you. Starting with your all important header text, they can develop your theme then round it off with the end of the story.

They’re also a great way of making sure that you don’t lose track while you’re writing. Keeping to the important things you want to get across.

And if you have left over copy from the headers you’ve tried out, you can use them for the subheads. No waste!

Happy subbing!

Eileen Parr