Websites – why you need to update them

Went to see a client yesterday who wanted some updated text for her website.

Why should you update your site on a regular basis?

1. To include new aspects of your service.
2. To alert people to industry information they might not know about.
3. To let them know how delighted other clients are about your work.

Yes you can use your blog (you do have one don’t you?) for this.  But not everyone bothers to click through to your blog.

Yes you can Twitter about what’s happening.  But if they miss your update because of timing then they’ve missed it.

Building up your authority on your website is vital because you never know how or when a visitor ends up there.  So you need to think constantly of adding value to what they see and matching the information to what you know they need.

Markets are changing all the time.  Woe betide us if we sit back thinking we’re done once the website is up.