What the heck has social media to do with business?

Isn’t it just teenagers huddled over computers and mobiles?

I’ve spent some time this month updating my very scanty knowledge about social media.  While it’s been taken up by many people as a personal technique, it seems to be the coming thing for businesses.  According to John Reese of Traffic Secrets 2.0, the top two ways to guide traffic to your website are e-mail marketing to your list, and Twitter.  I have no personal experience one way or the other.  If any of you are using any of the social media for your business and like to e-mail me with your experience I’ve love to hear from you.

Certainly having all your marketing communication methods linked up to reduce your time in promoting your business makes sense to me.  You can spend hours in front of a computer if you don’t have some kind of social media marketing strategy.

I’m working with a web designer and an email marketing specialist at the moment to co-ordinate our efforts and we’ll be offering strategies for businesses in the near future. Look for more details of that service next month.