How to write – Quick Tips

How to improve your writing – Quick Tips 2

Cut out the fluff.

Example:

Never use any more words than you absolutely need to.

Never use more words than you need to.

Use fewer words.

Cutting out unnecessary words makes it easier for your reader to  concentrate on the meat of your copy.

Example:

At FCG we have an expert understanding of that technology which combined with our deep domain knowledge of health care enables us to work with our clients to deliver real improvements in the management of health care processes through health outcomes.

Most readers will have given up on this sentence long before they reached the full stop.  And if you read it out loud you may well run out of breath before the end.

How about this instead:

Our expert understanding of technolgoy and healthcare combined means we keep our clients healthier.

If you have complicated ideas to offer make sure that your sentences are short and easy to understand.