Web copy

I’m in the middle of writing the next book – this time on writing web copy.

There seem to be 3 problems with business owners writing their own copy for websites:

1. They don’t do it.  If I had a pound for every person who says to me. “I know I should but…”
2. They take forever to do it.  It’s a common moan when I talk to website designers.
3. They won’t sell.

We seem to understand other forms of selling but not when it comes to websites.  And if I can have a small moan, the people who seem to hate the thought of selling most are complementary therapists and coaches.

I was talking to a therapist recently who had a background in a large corporate before she became a therapist and it was a pleasure talking to her about selling because she didn’t shy away from the topic.  She was in business – her vehicle was doing something she loved, i.e. the therapy work and her focus was on how she could do it better to offer her services to more people.

I shared with her something from Jay Abraham “If you know you have a product or service that can help people live easier, richer or better lives, what right do you have to keep it to yourself.”

Great quote.

That’s why most websites need radical overhauls.  Oddly enough some of the best sites I’ve seen for selling are charity websites.  People like Age Concern or Help the Aged have really good focused sites using all the latest techniques.

I’ll keep you posted on when the Web Copy book will be available.  We’re launching this one as a digital download so that will be exciting.