How to influence your readers

Ethically of course.

Thousands of words have been written about influence and how to use it.  I think I’ve mentioned the book by Robert Cialdini which is a standard text now for many people.

I’m receiving a newsletter from Kevin Hogan who has an interesting website on which he talks about many strands in influence.  If you want to learn more about sales persuasion, understanding what motivates us and many other things then his site could be a place for you to start.

www.kevinhogan.com