What’s listening to music got to do with becoming an effective copywriter?

In my last post I talked about using music to create an effective mindset.

But there is another link to music – well two really.

Last night I went to a concert with the Kirk Lightsey Trio. If any of you are into jazz he’s definitely to be investigated. Aged 70 and swinging like a twenty year old!

Two things struck me to learn from the experience.

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Sales Letter Templates: why you need to go beyond them

From time to time people ask me the easiest way to write good sales letters, and websites etc.

I’m always tempted to tell them the old chestnut about the guy who stops someone and asks how to get to Carnegie Hall…

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Why it’s dangerous to consider yourself a copywriting expert

Every time I think I know everything about something a warning voice goes off in my head…

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