<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"
	xmlns:dtvmedia="http://participatoryculture.org/RSSModules/dtv/1.0"
	xmlns:media="http://search.yahoo.com/mrss/"
>

<channel>
	<title>words for you &#187; improve your writing</title>
	<atom:link href="http://words-for-you.co.uk/tag/improve-your-writing/feed" rel="self" type="application/rss+xml" />
	<link>http://words-for-you.co.uk</link>
	<description>Direct response copywriting, SEO copywriting by Eileen Parr</description>
	<lastBuildDate>Tue, 06 Apr 2010 13:37:48 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<!-- podcast_generator="podPress/7.7" -->
		<copyright>&#xA9; </copyright>
		<managingEditor>worducou@words-for-you.co.uk ()</managingEditor>
		<webMaster>worducou@words-for-you.co.uk</webMaster>
		<category></category>
		<itunes:keywords></itunes:keywords>
		<itunes:subtitle></itunes:subtitle>
		<itunes:summary>Direct response copywriting, SEO copywriting by Eileen Parr</itunes:summary>
		<itunes:author></itunes:author>
		<itunes:category text="Society &amp; Culture"/>
		<itunes:owner>
			<itunes:name></itunes:name>
			<itunes:email>worducou@words-for-you.co.uk</itunes:email>
		</itunes:owner>
		<itunes:block>No</itunes:block>
		<itunes:explicit>no</itunes:explicit>
		<itunes:image href="http://words-for-you.co.uk/wp-content/plugins/podpress/images/powered_by_podpress_large.jpg" />
		<image>
			<url>http://words-for-you.co.uk/wp-content/plugins/podpress/images/powered_by_podpress.jpg</url>
			<title>words for you</title>
			<link>http://words-for-you.co.uk</link>
			<width>144</width>
			<height>144</height>
		</image>
		<item>
		<title>How To Write &#8211; Quick Tips</title>
		<link>http://words-for-you.co.uk/how-to-write/how-to-write-quick-tips-2.html</link>
		<comments>http://words-for-you.co.uk/how-to-write/how-to-write-quick-tips-2.html#comments</comments>
		<pubDate>Wed, 06 Aug 2008 09:08:53 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[How to write]]></category>
		<category><![CDATA[improve your writing]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=147</guid>
		<description><![CDATA[How to improve your writing &#8211; Quick tip 3
Say what you mean &#8211; as clearly as possible.
Often we have so much to say we cram it all into a short space.  That makes it difficult for the reader to separate out what&#8217;s important.
Example:
&#8220;Using the latest technologies to the highest environmental standards, ABCD Engineering prides [...]]]></description>
			<content:encoded><![CDATA[How to improve your writing &#8211; Quick tip 3
Say what you mean &#8211; as clearly as possible.
Often we have so much to say we cram it all into a short space.  That makes it difficult for the reader to separate out what&#8217;s important.
Example:
&#8220;Using the latest technologies to the highest environmental standards, ABCD Engineering prides itself on being able to provide a complete managed service from concept or problem, through design, to prototype and into production &#8211; having both the equipment and the know-how to ensure quality, satisfaction and value.&#8221;
That is an extract from a real website, but it isn&#8217;t the worst example by far.  Here&#8217;s how we can improve on it.
ABCD Engineering provides a complete managed service from concept or problem to delivery.  We use the latest technologies and know-how to ensure quality, satisfaction and value, from design through prototype into production.
If you have several ideas in an existing sentence the easy way to make sure the reader understands is to split the sentence into two or even three sentences.
Use one idea per sentence.  It aids clarity, reduces confusion and eliminates unnecessary words.
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/how-to-write/how-to-write-quick-tips-2.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to write &#8211; Quick Tips</title>
		<link>http://words-for-you.co.uk/how-to-write/how-to-write-quick-tips.html</link>
		<comments>http://words-for-you.co.uk/how-to-write/how-to-write-quick-tips.html#comments</comments>
		<pubDate>Wed, 30 Jul 2008 09:00:01 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[How to write]]></category>
		<category><![CDATA[improve your writing]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=146</guid>
		<description><![CDATA[How to improve your writing &#8211; Quick Tips 2
Cut out the fluff.
Example:
Never use any more words than you absolutely need to.
Never use more words than you need to.
Use fewer words.
Cutting out unnecessary words makes it easier for your reader to concentrate on the meat of your copy.
Example:
At FCG we have an expert understanding of that [...]]]></description>
			<content:encoded><![CDATA[How to improve your writing &#8211; Quick Tips 2
Cut out the fluff.
Example:
Never use any more words than you absolutely need to.
Never use more words than you need to.
Use fewer words.
Cutting out unnecessary words makes it easier for your reader to concentrate on the meat of your copy.
Example:
At FCG we have an expert understanding of that technology which combined with our deep domain knowledge of health care enables us to work with our clients to deliver real improvements in the management of health care processes through health outcomes.
Most readers will have given up on this sentence long before they reached the full stop. And if you read it out loud you may well run out of breath before the end.
How about this instead:
Our expert understanding of technolgoy and healthcare combined means we keep our clients healthier.
If you have complicated ideas to offer make sure that your sentences are short and easy to understand.
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/how-to-write/how-to-write-quick-tips.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to write &#8211; Quick tips 1</title>
		<link>http://words-for-you.co.uk/how-to-write/how-to-write-quick-tips-1.html</link>
		<comments>http://words-for-you.co.uk/how-to-write/how-to-write-quick-tips-1.html#comments</comments>
		<pubDate>Wed, 23 Jul 2008 08:50:58 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[How to write]]></category>
		<category><![CDATA[better writing]]></category>
		<category><![CDATA[improve your writing]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=145</guid>
		<description><![CDATA[Improve your writing &#8211; Quick Tips 1
Use active verbs.
Many of us use the verb &#8216;to be&#8217; withut think. In most cases we can replace that with a much stronger and more active verb.
Example One:
Dissolvo is the solution for all your block drain problems.
We can strengthen this:
Dissolve provides the sollution for all your blocked drain problems.
Example [...]]]></description>
			<content:encoded><![CDATA[Improve your writing &#8211; Quick Tips 1
Use active verbs.
Many of us use the verb &#8216;to be&#8217; withut think. In most cases we can replace that with a much stronger and more active verb.
Example One:
Dissolvo is the solution for all your block drain problems.
We can strengthen this:
Dissolve provides the sollution for all your blocked drain problems.
Example Two:
Dissolve was the choice for thousands of satisfied customers last year.
Better is:
Thousands of satisfied customers chose Dissolvo last year.
The same is true of the verb &#8216;to get&#8217;.
Example:
Wearing out snazzy shoes gets you all the attention you&#8217;d like.
Better is:
Wearing our snazzy shoes you&#8217;ll attract all the attention you&#8217;d like.
Every time you choose a verb, make sure it punches its full weitht. Verbs attract attention and focus you&#8217;re reader on what you want to tell them. Active verbs move your text along.
]]></content:encoded>
			<wfw:commentRss>http://words-for-you.co.uk/how-to-write/how-to-write-quick-tips-1.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

