Frank Kern and the cult of the beach bum

If you have any interest in online marketing then you’ve probably seen all the buzz about Frank Kern’s latest marketing venture.  If not then I’d advise you to check it out.

I have to say that I’m way past the surfing, live on the beach type of lifestyle.  Not the beach but the hanging out with the surfing crowd.  But you have to admire Frank for nailing his target market so exactly and for working out how he wants to do business and taking his market with him.

How he writes and markets may not be to your liking or style.  However I’d advise you to look at what he’s doing and the way he’s doing it.  Head over to his blog and check him out.  Or just type in Frank Kern or Mass Control in your search engine and see what you come up with.  I’m hanging on his every word even though I haven’t bought into his material.

Search Engine Optimisation at Business Link Online Marketing Conference

How to optimise a website for the changing world of internet marketing had delegates on the edges of their seats at the Business Link conference held at the Belfry Hotel Nottingham 14th December.

In particular Susan Hallam excited delegates by outlining how many ways companies can use to…

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