From time to time people ask me the easiest way to write good sales letters, and websites etc.
I’m always tempted to tell them the old chestnut about the guy who stops someone and asks how to get to Carnegie Hall…
Sales Letter Templates: why you need to go beyond them
October 24th, 2007 — General
Why it’s dangerous to consider yourself a copywriting expert
October 19th, 2007 — General
Every time I think I know everything about something a warning voice goes off in my head…
