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	<title>words for you &#187; website copy</title>
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	<link>http://words-for-you.co.uk</link>
	<description>Direct response copywriting, SEO copywriting by Eileen Parr</description>
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		<managingEditor>worducou@words-for-you.co.uk ()</managingEditor>
		<webMaster>worducou@words-for-you.co.uk</webMaster>
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		<itunes:summary>Direct response copywriting, SEO copywriting by Eileen Parr</itunes:summary>
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		<itunes:category text="Society &amp; Culture"/>
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			<itunes:email>worducou@words-for-you.co.uk</itunes:email>
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			<title>words for you</title>
			<link>http://words-for-you.co.uk</link>
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		<title>Why Jilly Cooper didn’t want all her friends all in the same room</title>
		<link>http://words-for-you.co.uk/articles/why-jilly-cooper-didn%e2%80%99t-want-all-her-friends-all-in-the-same-room.html</link>
		<comments>http://words-for-you.co.uk/articles/why-jilly-cooper-didn%e2%80%99t-want-all-her-friends-all-in-the-same-room.html#comments</comments>
		<pubDate>Fri, 28 Mar 2008 15:11:03 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[Newsletter Articles]]></category>
		<category><![CDATA[building relationships]]></category>
		<category><![CDATA[getting newsletters opened]]></category>
		<category><![CDATA[newsletters]]></category>
		<category><![CDATA[website copy]]></category>

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		<description><![CDATA[I once read an article By Jilly Cooper about friendship&#8230;The newspaper published the article with a photograph of many of her friends. I don&#8217;t remember much about the article except one thing stuck in my mind. She was horrified that all her friends were together in the same place.
In her mind she had different categories [...]]]></description>
			<content:encoded><![CDATA[I once read an article By Jilly Cooper about friendship&#8230;The newspaper published the article with a photograph of many of her friends. I don&#8217;t remember much about the article except one thing stuck in my mind. She was horrified that all her friends were together in the same place.
In her mind she had different categories of friends for different occasions and she worried about how they might discuss her foibles and weaknesses during the get-together.
For some reason that popped into my head as I started to write this piece. Maybe it&#8217;s because we all have different favourites among websites don&#8217;t we?
There are some we visit on a regular basis or allow them to send information via RSS. And there are some we might only visit occasionally. Different reasons for using them.
So what&#8217;s the combining factor?
If I think about the sites I use on a regular basis it&#8217;s because:

I know the website owner personally and I like to keep up with what they&#8217;re doing.
It&#8217;s an industry expert and I know if I follow their lead I&#8217;m working ethically but using the right methods to create effective results.
It makes me smile and lifts me for the day.

Whichever category they come into, each of my regulars has one thing going for them. They&#8217;ve won my trust.
That&#8217;s what I try to do withmy emailnewsletter. You may never buy my services. That&#8217;s okay as long as you receive something of value from it. I try to keep my finger on the pulse of my sector of marketing which is writing and pass on information I think will help you.
That&#8217;s what I get from a lot of the sites I visit and I&#8217;m more that happy to provide a similar opportunity for you.
What I&#8217;m learning about the move from Web 2.0 to 3.0 is that building that relationship is vital.
Especially for getting your newsletters opened!
]]></content:encoded>
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		<title>Website scanners and skimmers</title>
		<link>http://words-for-you.co.uk/website-copy/website-scanners-and-skimmers.html</link>
		<comments>http://words-for-you.co.uk/website-copy/website-scanners-and-skimmers.html#comments</comments>
		<pubDate>Tue, 26 Feb 2008 12:11:15 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[website copy]]></category>
		<category><![CDATA[headlines]]></category>
		<category><![CDATA[highlighted text]]></category>
		<category><![CDATA[subheads]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/general/website-scanners-and-skimmers.html</guid>
		<description><![CDATA[Like any writer it would be great to think that people reading the words I write, especially for websites would read every word. Would linger over every phrase that I&#8217;ve spent crafting and deciding if that word is better than this one.
Do I really think they do? Nah. Absolutely not! So how can I make [...]]]></description>
			<content:encoded><![CDATA[Like any writer it would be great to think that people reading the words I write, especially for websites would read every word. Would linger over every phrase that I&#8217;ve spent crafting and deciding if that word is better than this one.
Do I really think they do? Nah. Absolutely not! So how can I make sure that they&#8217;ll at least read some of it. Well I start off by&#8230;.

Headlines and subheads make easy reading
thinking of headlines and subheads that will tell the story about the service or product my client is selling. So for example if my client sells training I might emphasise the results they get. The percentage increase in sales or the reduction in time lost because of the training.
That way the reader can see quickly the benefits on offer without straining to work through a lot of text.
Splitting text into small chunks speeds up not just reading but understanding so:

bullets are great ways of emphasis
highlighted text can be useful
one idea per sentence makes it easy on the eye

And the last tip -
You should be able to read the whole story from the subheads
]]></content:encoded>
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		<title>Search Engine Optimisation at Business Link Online Marketing Conference</title>
		<link>http://words-for-you.co.uk/general/search-engine-optimisation-at-business-link-online-marketing-conference.html</link>
		<comments>http://words-for-you.co.uk/general/search-engine-optimisation-at-business-link-online-marketing-conference.html#comments</comments>
		<pubDate>Fri, 14 Dec 2007 16:15:45 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[website copy]]></category>

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		<description><![CDATA[How to optimise a website for the changing world of internet marketing had delegates on the edges of their seats at the Business Link conference held at the Belfry Hotel Nottingham 14th December.
In particular Susan Hallam excited delegates by outlining how many ways companies can use to&#8230;

draw traffic to their sites using video, blogs, social [...]]]></description>
			<content:encoded><![CDATA[How to optimise a website for the changing world of internet marketing had delegates on the edges of their seats at the Business Link conference held at the Belfry Hotel Nottingham 14th December.
In particular Susan Hallam excited delegates by outlining how many ways companies can use to&#8230;

draw traffic to their sites using video, blogs, social networking sites and attracting quality links.  Susan of Hallam Communications(www.shcl.co.uk) emphasised that all these are needed but&#8230; first the website must be quality and content rich to feed search engine spiders.
A similar message had come from Jonathan Wall Marketing Director of Dabs.  His top tip was &#8216;if you can&#8217;t measure it, don&#8217;t do it.&#8217;
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Copy</title>
		<link>http://words-for-you.co.uk/general/web-copy.html</link>
		<comments>http://words-for-you.co.uk/general/web-copy.html#comments</comments>
		<pubDate>Sun, 04 Nov 2007 10:34:44 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[website copy]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/general/web-copy.html</guid>
		<description><![CDATA[Writing web copy that converts is the only way to have a successful website.
To write web copy that converts means you have to target your prospects using their search keywords.
Words For You can help you increase your response by writing targeted words to optimise your site.
]]></description>
			<content:encoded><![CDATA[Writing web copy that converts is the only way to have a successful website.
To write web copy that converts means you have to target your prospects using their search keywords.
Words For You can help you increase your response by writing targeted words to optimise your site.
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why it’s dangerous to consider yourself a copywriting expert</title>
		<link>http://words-for-you.co.uk/general/why-it%e2%80%99s-dangerous-to-consider-yourself-a-copywriting-expert.html</link>
		<comments>http://words-for-you.co.uk/general/why-it%e2%80%99s-dangerous-to-consider-yourself-a-copywriting-expert.html#comments</comments>
		<pubDate>Fri, 19 Oct 2007 14:18:44 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[sales letter]]></category>
		<category><![CDATA[website copy]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/general/why-it%e2%80%99s-dangerous-to-consider-yourself-a-copywriting-expert.html</guid>
		<description><![CDATA[Every time I think I know everything about something a warning voice goes off in my head&#8230;

Ive been writing for clients for five years and studying for longer than that.  So in relation to a lot of people I could I guess call myself a copywriting expert.  But even experts whove been in [...]]]></description>
			<content:encoded><![CDATA[Every time I think I know everything about something a warning voice goes off in my head&#8230;

Ive been writing for clients for five years and studying for longer than that.  So in relation to a lot of people I could I guess call myself a copywriting expert.  But even experts whove been in the copywriting business for longer than me sometimes hesitate at using the word expert.
Because it implies that they dont need to learn anything else.  And one thing that unites all the people I study is that they never stop learning.
They never stop trying to understand what makes buyers tick.  Just when they think they have it sussed, a piece they wrote bombs and they have to figure out why.
And if Ive learned one thing in my copywriting business its this.  Guessing isnt good enough.  If youre writing for a website or sending out a sales letter and you dont have any means to test it then youre wasting your money.
How do you know whether someone will react better to a price written in words than a price written in numbers if you dont test it?  Or prefer the words read on to click here.
Yet every day businesses waste money on websites that dont test, adverts that have nothing to do with what customers want and sales letters that insult the readers intelligence.
Dont guess.  Test.  Youll probably be amazed or shocked.  But either way its better to know isnt it?
]]></content:encoded>
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		</item>
		<item>
		<title>Website Copy for Vision Consult Training</title>
		<link>http://words-for-you.co.uk/portfolio/website-copy-for-vision-consult-training.html</link>
		<comments>http://words-for-you.co.uk/portfolio/website-copy-for-vision-consult-training.html#comments</comments>
		<pubDate>Tue, 16 Oct 2007 18:54:51 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[website copy]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/portfolio/website-copy-for-vision-consult-training.html</guid>
		<description><![CDATA[I have just completed a project to write the copy the website of Vision Consult Training.
Have a look at the copy on their homepage &#8211; it&#8217;s particularly effective.
www.visionconsulttraining.co.uk
]]></description>
			<content:encoded><![CDATA[I have just completed a project to write the copy the website of Vision Consult Training.
Have a look at the copy on their homepage &#8211; it&#8217;s particularly effective.
www.visionconsulttraining.co.uk
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Subheads&#8230; and why they&#8217;re vital to your website</title>
		<link>http://words-for-you.co.uk/general/subheads-and-why-theyre-vital-to-your-website.html</link>
		<comments>http://words-for-you.co.uk/general/subheads-and-why-theyre-vital-to-your-website.html#comments</comments>
		<pubDate>Wed, 29 Aug 2007 12:46:41 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[headers]]></category>
		<category><![CDATA[subheadings]]></category>
		<category><![CDATA[website copy]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/general/subheads-and-why-theyre-vital-to-your-website.html</guid>
		<description><![CDATA[I&#8217;m working on a website for a client at the moment.  Friday I had a discussion with the designer about subheads in the text.  Like me he thinks they&#8217;re important.
Why?  Well your reader might be busy, might have the attention span of a gnat or be just one of those people who [...]]]></description>
			<content:encoded><![CDATA[I&#8217;m working on a website for a client at the moment.  Friday I had a discussion with the designer about subheads in the text.  Like me he thinks they&#8217;re important.
Why?  Well your reader might be busy, might have the attention span of a gnat or be just one of those people who scans rather than reads the whole text.
Subheads as my copywriting mentors taught me can do the job for you.  Starting with your all important header text, they can develop your theme then round it off with the end of the story.
They&#8217;re also a great way of making sure that you don&#8217;t lose track while you&#8217;re writing.  Keeping to the important things you want to get across.
And if you have left over copy from the headers you&#8217;ve tried out, you can use them for the subheads.  No waste!
Happy subbing!
Eileen Parr
]]></content:encoded>
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