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		<title>How to write &#8211; Quick Tips</title>
		<link>http://words-for-you.co.uk/how-to-write/how-to-write-quick-tips-3.html</link>
		<comments>http://words-for-you.co.uk/how-to-write/how-to-write-quick-tips-3.html#comments</comments>
		<pubDate>Wed, 13 Aug 2008 09:37:40 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[How to write]]></category>
		<category><![CDATA[how to improve your writing]]></category>
		<category><![CDATA[writing tips]]></category>

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		<description><![CDATA[How to improve your writing 
Quick Tips 4 Writing headlines
Why write headlines?  If you were going to a theatre or a museum or a cinema, how would you feel if on the outside of the building there was no indication of the events taking place?
The posters or the neon signs give you a quick [...]]]></description>
			<content:encoded><![CDATA[How to improve your writing 
Quick Tips 4 Writing headlines
Why write headlines?  If you were going to a theatre or a museum or a cinema, how would you feel if on the outside of the building there was no indication of the events taking place?
The posters or the neon signs give you a quick reference to what is happening within the place.
That&#8217;s the function of a headline.  It&#8217;s a shorthand indication of what the copy is about whether on a website or a sales brochure.  You can then immediately decide if you want to read on.  If it&#8217;s a product or service you&#8217;re looking for then you&#8217;ll know it might help.  If not you can stop wasting your time and go elsewhere.
That&#8217;s why it&#8217;s important on websites that as soon as your visitor lands on the page they can find what they want.
Not including a headline means:

You&#8217;re making them work hard to find what they need.
You&#8217;re missing a chance to put across your unique offer.
You&#8217;re wasting valuable real estate at the top of your website page or brochure.

3 tips for writing headlines

Offer a solution &#8211; how to attract more customers; how to save money with us; how to find a bargain
Focus on the problem they want to solve &#8211; do you want to lose weight in time for your summer holiday; do you want to stop the weeds coming up on your drive; do you want to find a bargain holiday
Create curiosity &#8211; what never to eat on an aeroplane; how doctors stay healthy; where to find that special outfit

Creating a headline also helps you to drill down into the real &#8216;USP&#8217; of your product or service.  The one thing that other companies can&#8217;t do or offer can provide you with your winning headline.
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		<title>How To Write &#8211; Quick Tips</title>
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		<pubDate>Wed, 06 Aug 2008 09:08:53 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[How to write]]></category>
		<category><![CDATA[improve your writing]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=147</guid>
		<description><![CDATA[How to improve your writing &#8211; Quick tip 3
Say what you mean &#8211; as clearly as possible.
Often we have so much to say we cram it all into a short space.  That makes it difficult for the reader to separate out what&#8217;s important.
Example:
&#8220;Using the latest technologies to the highest environmental standards, ABCD Engineering prides [...]]]></description>
			<content:encoded><![CDATA[How to improve your writing &#8211; Quick tip 3
Say what you mean &#8211; as clearly as possible.
Often we have so much to say we cram it all into a short space.  That makes it difficult for the reader to separate out what&#8217;s important.
Example:
&#8220;Using the latest technologies to the highest environmental standards, ABCD Engineering prides itself on being able to provide a complete managed service from concept or problem, through design, to prototype and into production &#8211; having both the equipment and the know-how to ensure quality, satisfaction and value.&#8221;
That is an extract from a real website, but it isn&#8217;t the worst example by far.  Here&#8217;s how we can improve on it.
ABCD Engineering provides a complete managed service from concept or problem to delivery.  We use the latest technologies and know-how to ensure quality, satisfaction and value, from design through prototype into production.
If you have several ideas in an existing sentence the easy way to make sure the reader understands is to split the sentence into two or even three sentences.
Use one idea per sentence.  It aids clarity, reduces confusion and eliminates unnecessary words.
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		<title>How to write &#8211; Quick Tips</title>
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		<comments>http://words-for-you.co.uk/how-to-write/how-to-write-quick-tips.html#comments</comments>
		<pubDate>Wed, 30 Jul 2008 09:00:01 +0000</pubDate>
		<dc:creator>eileen</dc:creator>
				<category><![CDATA[How to write]]></category>
		<category><![CDATA[improve your writing]]></category>
		<category><![CDATA[writing tips]]></category>

		<guid isPermaLink="false">http://words-for-you.co.uk/?p=146</guid>
		<description><![CDATA[How to improve your writing &#8211; Quick Tips 2
Cut out the fluff.
Example:
Never use any more words than you absolutely need to.
Never use more words than you need to.
Use fewer words.
Cutting out unnecessary words makes it easier for your reader to concentrate on the meat of your copy.
Example:
At FCG we have an expert understanding of that [...]]]></description>
			<content:encoded><![CDATA[How to improve your writing &#8211; Quick Tips 2
Cut out the fluff.
Example:
Never use any more words than you absolutely need to.
Never use more words than you need to.
Use fewer words.
Cutting out unnecessary words makes it easier for your reader to concentrate on the meat of your copy.
Example:
At FCG we have an expert understanding of that technology which combined with our deep domain knowledge of health care enables us to work with our clients to deliver real improvements in the management of health care processes through health outcomes.
Most readers will have given up on this sentence long before they reached the full stop. And if you read it out loud you may well run out of breath before the end.
How about this instead:
Our expert understanding of technolgoy and healthcare combined means we keep our clients healthier.
If you have complicated ideas to offer make sure that your sentences are short and easy to understand.
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