Keyword research

I receive a newsletter from Perry Marshall one of the Internet Marketing experts.  I’ve never bought any of his products because at the moment I don’t do any Adsense campaigns being quite busy as a writer.  But I like to keep up to date with him because obviously that’s his niche business.  So what’s his current advice?

Boring really… it’s the same as for the last few years.  Which is target, target, target. 

With the sophistication of the marketing on the internet and the information overload we all suffer from, then getting attention is the key.

In a recent email Marshall cites the case of a therapist who saw his ad campaign cost per enquiry plummet from $90 to$12 with tight keyword targetting. 

If you’re new to keyword research there’s a lot of information out there.  I usually read Perry Marshall, also the information that comes out of Wordtracker.   

Before you spend any money I guess the bottom line is do your research first.